You may remember that, back in January, we announced a three-year campaign designed to invigorate consumer demand for flower bulbs throughout North America. …No? Bet you couldn’t quite picture it. Or, if you could, you probably imagined it would begin and end with a sea of colorful photographs waxing philosophically about flower power. But you’d be wrong.

The Anthos flower bulb campaign, dubbed Dig.Drop.Done™ (because it really is that easy), has become one of those rare creative gems that has allowed us to wear many, many hats. With bulbs as our sole inspiration, we’ve assumed the roles of character builders, storytellers, comedians, horticulturists, fashion designers, decorators, supermoms and Martha Stewart. The result is an integrated, interactive campaign that pairs whimsy with information, wit with serious floricultural know-how.

We’re happy to announce that the campaign is now very much alive. Visit DigDropDone.com and you’ll meet our representatives – Marcy, Juliana and Evelyn – three women that are ready to entertain and inform you about all of the ways they’ve incorporated the beauty and simplicity of flower bulbs into their very different lives. Soon you’ll see snapshots of each characters’ daily routines in the pages of Real Simple, Parenting and Shape, and when you’re feeling conversational, you can join the bulb banter on Facebook and Twitter.

And we’re only getting started. By the time next spring rolls around (and you’re joyfully watching the progress of your new front-patio tulip patch), the campaign will be in full bloom. So, be on the lookout. Spread the word. And plant a bulb.

Tags: bulbs, dig drop done, evelyn, juliana, ladies, marcy, vanessa boynton, Woodbine News

This entry was posted on Thursday, August 4th, 2011 at 1:54 pm and is filed under Woodbine News. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.