Lowes Foods Makes Your Day
Another big launch for Woodbine this week. This time it’s a new multimedia campaign for Winston-Salem-based Lowes Foods. This campaign positions Lowes Foods as the grocery store that enriches people’s lives with ideas, programs and services that can “make your day.”
Under the brand’s longstanding “Good For You” umbrella, TV and radio commercials created by Woodbine highlight how programs at Lowes Foods fit into the lives of today’s consumer. Among them: A commitment to high quality foods at low cost; fresh, locally grown produce and quality meats; the time-saving convenience of Lowes Foods To Go online shopping service; and the launch of NuVal™, a scoring system that assigns a nutrition rating from 1-100 to most items in the store, to help people make healthy decisions. View the TV spots here.
“It doesn’t take much to make my day,” says a Mom in one of new TV commercials. “I just never imagined my grocery store would be the one to do it.”
“We believe the campaign will help make Lowes Foods stand for something bigger and more emotional than just a place to buy groceries,” said Woodbine President and CEO, Peter Mitchell. “Their genuine approach to helping customers, concern for your family’s nutritional well-being, innovative ideas for smarter living, support for local farmers, delivering quality and convenience that doesn’t cost more shows they’re in touch with what matters these days. This campaign portrays moments we all can relate to and how Lowes Foods is a part of our lives.”
TV and radio executions begin airing this week system-wide, throughout North Carolina and parts of South Carolina. The campaign has been incorporated into Lowes Foods in-store and online communications and will be used to launch future programs.
Tags: integrated marketing, lowes foods, multimedia campaigns, Woodbine News
