WINSTON-SALEM, N.C. (December 5, 2011) – Brand Revitalization agency, Woodbine, announced today it has named Kris Kriofske as Director of Marketing to lead all Woodbine external marketing and new business development. He will also oversee Woodbine public relations efforts on behalf of current clients. This is a new position at the agency that recognizes the importance of cultivating and growing the Woodbine brand in the eyes of current clients, new prospects and key influencers.
“Woodbine has a great story to tell and we need the right person at the helm to lead our brand messaging, and external communications,” said Peter Mitchell, Woodbine President & CEO. “Kris not only has great energy, imagination and relationship-building skills, he also understands how to grow brands.”
Kriofske joined the agency in 2006 as Account Director. He is a member of Woodbine’s leadership team and has led integrated teams on accounts such as Piedmont Federal Savings Bank, Syngenta Corp’s Conrad Fafard, Inc., the N.C. Department of Health & Human Services and First Community Bancshares. He also has led many of the agencies most successful new-business pitches. Prior to joining Woodbine, Kris worked as an independent marketing consultant. He also was the Director of Public Relations at Garage Branding and had a three-year stint at Mullen, both in Winston-Salem.
“Our brand revitalization expertise – which is not limited by any industry, category or geography – coupled with our amazing agency culture makes the Woodbine story an exciting one to tell,” said Kriofske. “I’m thankful for this great opportunity and I’m looking forward to bending some ears.”
This announcement caps a year of important hires to strengthen Woodbine at key positions: Martin Davidson, Chief Creative Officer; Robby Berthume, Director of Digital Strategy & Development; Jason Drass, Integrated Producer; Vanessa Boynton, Social Media Manager; Victoria Kearns, Account Director; and Rob Doerzbacher, Copywriter.