A couple days ago a colleague and I began exploring Dunbar’s Number—most commonly known as the monkeysphere—when it had come up in a conversation about the applications of different social media platforms. You might want to grab a notepad. Read the rest of this entry »
We’d like to direct your attention to the plant in the corner of your office. You know the one.
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“Cute shoes!” As all females know, we crave that type of admiration. But for too long that admiration has caused us to suffer.
A brand worth billions and billions of dollars and brand equity up 84% over 2010 to overtake Google as the highest valued brand in the world, that would be Apple. They are getting the love and lots of it.
It made me wonder who else was getting the love, so I checked out the report released last week by Millward Brown’s Brandz. Read the rest of this entry »
Anyone who was old enough to have seen the original “Arthur” with Dudley Moore may likely appreciate this new Hollywood remake. Or not. Movie fans are in a tug of war about whether this film should have ever been remade. One thing’s for sure though. It is certainly a new take on an old story. Read the rest of this entry »
We recently added the North Carolina Department of Health and Human Services to our client roster. We have a very cool assignment ahead of us: Create a movement that will lead to fitter, healthier communities.
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Here’s a short post by a Fortune writer in the Daily Dog about Harley’s business problems. It’s a simple but telling article, and more stories like this are on the horizon. As Boomers’ tastes change, the companies that thrived on their purchase power since the 80s will be forced to make risky but necessary shifts in strategy.
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Across the Carolinas, and possibly the country, all eyes will be on Winston-Salem today. The governor, our mayor, the council and local business leaders will join “http://www.cat.com”>Caterpillar officials and announce the company has selected our fair city as the site for its new production facility.
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After watching the “Best Commercials of 2009” segment recently on the Today Show, it’s clear that Old Spice has reached the pinnacle of its brand revitalization effort.
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In the absence of any offline marketing support — no print, no TV, no event sponsorship, no direct mail, no new products, nothing outside of activity in the digital space — can a struggling or dead brand be brought back to life?
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