Prometheus and Revitalization

There are many around the office, I’m sure, who have heard the geeky squealings of Rob and myself—two people with a mutual fervor for horror, sci-fi and fantasy films, comic books, graphic novels and console-agnostic gaming—and dismissed our conversations as simple nerdtastic zeal. But were they to listen in, they might discover those conversations can forge interesting paths. For example, we were both struck by how the complex and endlessly creative marketing efforts for 20th Century Fox’s upcoming film, Prometheus, actually teach a valuable lesson about revitalizing brands and the creation of an engaging customer experience. Continue reading

Pulling the Plug: A Rant Against Immediacy

Instant gratification is running amok. Why does easy access demand an immediate response? This notion is more understandable in a business setting—where the weight of a company’s money and time is constantly pressing—but it doesn’t end at the office door. I, rarely witnessed in the wild without my iTether, have been ridiculed by friends for not responding within minutes to casual, generalized salutations. There was no topic they wished to discuss, no statement they wished to make, no question they wished to pose, and yet I was saddled with their demand for an immediate, even superficial response. Continue reading

Taking a Leap with Facebook’s Timeline

You may have heard that Facebook decided to celebrate the day for taking chances, ignoring risks and leaping head-first into new opportunities by announcing that brand pages will now have the option to switch their visual format to Timeline, a somewhat-controversial-though-widely-accepted layout that allows you to chronicle your life (even your pre-Facebook life) with greater efficiency. The notion that this efficiency is now capable of revitalizing the digital lives of brands is one that, well… Ok fine, I’ll say it: fills us with girlish glee. Continue reading

I See You.

Ever been to a Denny’s at 2:00 a.m? Yes you have don’t lie.

You might not remember the debauchery that preceded your need to order recuperative food stuff at questionable hours, but you might remember executing your fine gastronomic decision-making with the simplest of gestures: pointing lazily at a photo.

No, it isn’t the most elegant example of our visually-fixated culture, but it is a demonstrative one. Also, it’s funny. I heard you chortle. Continue reading

Send Us to Techweek

The Techweek Conference is a veritable new kid on the block in the world of technology tradeshows, but in 2011, it successfully connected hundreds of startups and established companies with government officials and international technology leaders. This year, the show represents a convening of great thinkers from both technology and media realms, and with your help, Woodbine could be chosen to join the lineup of speakers and advisers that will be sharing insights and experiences in Chicago this June. Continue reading

Adding Google+ to Your Revitalization Toolbox

Last week Google made a predicted splash by launching brand pages for its social platform, Google+. Like Facebook Pages, brand pages give companies and organizations the opportunity to connect with customers, foster brand loyalty, and so on and so forth. Unlike Facebook Pages, however, brand pages are tied directly to Google’s massive search database. They’re accessible by anyone, with or without a Google+ membership, and they feel like a natural fit for corporate entities. Indeed, the greatest opportunities on Google+ may be realized by companies — not individuals.

Continue reading

New Rules for an Evolved Social Strategy

It’s noisy out there. The social sphere is a cacophony of sound, made up of hundreds of millions of users and brands all vying for personal attention and individual recognition. For every belief that remains unchanged since social media’s initial boom, there are beliefs that have been challenged, rewritten, or completely disproven. Continue reading